Maren Medical Group

A fresh new practice

Community-rooted primary care

Client:
Maren Medical Group
Location:
Inland Empire, CA
Services provided:
  • Positioning
  • Advertising
  • Branding
  • Crisis communications
  • Media planning
  • Website development

Healthcare consolidation had left patients and doctors wanting a more grounded, personal way of practicing medicine; Maren’s founders set out to build it. They came to Dolphin with the clinical vision and a clear sense of who they wanted to serve, but no name, no brand, and no way to introduce themselves.

We started with strategy and a full naming process, then built up a complete brand identity. From there came everything a new patient or referring physician would encounter: the collateral materials, the website (and SEO), and marketing across digital, social, print, and outdoor.

With our help, Maren keeps their focus where it belongs: on their patients’ health and wellbeing.